The Tossed Salad
Problem: Lifestyle in India is perceived to be Bollywood, fashion and Page3
Reason & Result: They have a glamour quotient and people love digging into others lives. Media understood that they’re sure to sell it. Resulted hype pushed other aspects of lifestyle like book reading, movie critiques and food appreciation behind the curtains. Individual magazines which cater to these niches exist, but aren’t able to compete with the spotlight glamour and gossip hog
Answer: TheTossedSalad.com is the answer to this issue.
Topics may be considered common, but all the aspects of lifestyle are brought to one platform, each one uniquely covered by its correspondents with a new article published daily. Founder, Sahil Khan who is a 3rd year BBA-IT student at SICSR, believes that partial knowledge is worse than no knowledge, and he does not want his colleagues to the brunt of hype.
Launched on the 26th June, ’08, the online lifestyle magazine has already been covered in DNA, Pune Edition and got rave reviews like “It’s time that India has its own version of Rolling Stones on the web. TheTossedSalad.com seems to have the answer.” With a modest team size of 15 and a reader base of 2000, Sahil hopes to push the numbers a notch higher every month with interactive workshops and events for the city crowd.
With a handful of correspondents contributing from other cities across the country, as their numbers increase, the team will organize workshops and events round the year in these cities. The portal and the events are being targeted to help people change their perception about lifestyle.
Fresh, original content incorporated in a well-designed and accessible web layout is the key to keep people coming back to any site. Sahil keeps experimenting with the latest trends in design and web accessibility, to make sure that his readers have a better experience.
What has Sahil learned in the process? “Passion and hard work only counts. I have an advantage over others as I have started very early in life with respect to others. I know that for a fact because the first thing Rajiv Dingra of WAT Blog asked me when we met was ‘How old are you?’”.